American Heart Association Marketing Manager - Emergency Cardiovascular Care in Dallas, Texas
Marketing Manager - Emergency Cardiovascular Care
Are you ready to join an organization where you can make an extraordinary impact everyday?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The American Heart Association (AHA) has a great opportunity for a Marketing Manager in our Emergency Cardiovascular Care department. The Marketing Manager is responsible for developing and implementing product marketing plans, with specific focus on initiatives of the Corporate Market. The Corporate Market focuses on workplace credentialed training products in CPR & First Aid.
The ideal candidate will have experience running email marketing campaigns and programs, have a strong background in audience targeting and segmentation, and hands-on experience developing test and learn plans that are data-driven. The marketing manager must also achieve training and implementation goals by developing marketing strategies that support the overall Corporate Market Business Plan; oversee development of marketing materials to promote training; manage market research and product marketing plans in conjunction with the Product Development process. The position also communicates heavily with the field sales team and extended business units. The position is highly detail oriented, but provides the flexibility to stretch the imagination.
The Marketing Manager must also achieve training and implementation goals by developing marketing strategies that support the overall Corporate Market Business Plan; oversee development of marketing materials to promote training; manage market research and product marketing plans in conjunction with the Product Development process. The position also communicates heavily with the field sales team and extended business units. The position is highly detail oriented, but provides the flexibility to stretch the imagination.
Develop a plan for increase website traffic to product sites, create goals and benchmarks for site traffic and usage, and as approved, execute on those campaigns
Drive new business acquisition and improve marketing efficiencies through improved targeting, messaging and customer experience
Develop and optimize strategies for e-mail campaigns, advertising campaigns, direct mail campaigns, and other digital marketing initiatives
Ensure SEM/SEO and display practices, including: keyword research, keyword expansions, ad copy creation/execution and A/B testing
Develop, modify, and implement the Corporate Marketing Plan (inclusive of financials), which supports the overall Corporate Market Business Plan
Attend tradeshows, new product betas, pilots, and field staff meetings as a representative of the marketing team as needed
Analyze and report the effectiveness of our digital efforts
Drive growth – strategize new opportunities and experiments to drive long-term, sustainable growth
Identify and consolidate marketing needs from the field sales organization and develop creative marketing and sales solutions to support the team’s business needs
Conduct market research to measure the effectiveness of products, in addition to conducting periodic competitive analysis
Manage related marketing and special projects and other responsibilities as assigned by the Director, Corporate Market
Work with Director, Corporate Market to develop new programs-products-services to drive revenue and training for the Corporate Market
Maintain communications and good relationships with internal work teams - AHA Affiliate and National Volunteers, staff and the general public
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s degree in Marketing/Communications
At least five (5) years of relevant experience
Proven ability to communicate across a diverse audience, build relationships, gain trust and effectively work with vendors and volunteers
Excellent written and oral communication skills
Background working with agencies on creative and media buying
Experience in the direct marketing paid search with a thorough understanding of optimization platforms
Digital marketing experience. Significant direct response experience across a range of digital channels including SEM, display and paid social and SEO. Ability to test activity, measure results and optimize accordingly is essentials
Must know and understand advanced features of PowerPoint, Excel, Word, and Outlook
Experience with developing marketing strategy, including budget allocation, opportunity assessment and prioritization
Ability to travel up to 35% local and overnight stay
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.
So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke and other cardiovascular diseases ? Click on “New Resume” to submit your online application. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.
This position not a match with your skills? Click here to see other opportunities with the American Heart Association
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Dallas, Texas, United States
Job Category: Marketing/Communications
EOE Minorities/Females/Protected Veterans/Disabled