American Heart Association Marketing Manager - Emergency Cardiovascular Care in Dallas, Texas

Marketing Manager - Emergency Cardiovascular Care

Tracking Code

7138-415

Job Description

Are you ready to join an organization where you can make an extraordinary impact everyday?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

The American Heart Association (AHA) has a great opportunity for a Marketing Manager in our Emergency Cardiovascular Care department. The Marketing Manager is responsible for developing and implementing product marketing plans, with specific focus on initiatives of the Corporate Market. The Corporate Market focuses on workplace credentialed training products in CPR & First Aid.

The ideal candidate will have experience running email marketing campaigns and programs, have a strong background in audience targeting and segmentation, and hands-on experience developing test and learn plans that are data-driven. The marketing manager must also achieve training and implementation goals by developing marketing strategies that support the overall Corporate Market Business Plan; oversee development of marketing materials to promote training; manage market research and product marketing plans in conjunction with the Product Development process. The position also communicates heavily with the field sales team and extended business units. The position is highly detail oriented, but provides the flexibility to stretch the imagination.

The Marketing Manager must also achieve training and implementation goals by developing marketing strategies that support the overall Corporate Market Business Plan; oversee development of marketing materials to promote training; manage market research and product marketing plans in conjunction with the Product Development process. The position also communicates heavily with the field sales team and extended business units. The position is highly detail oriented, but provides the flexibility to stretch the imagination.

  • Develop a plan for increase website traffic to product sites, create goals and benchmarks for site traffic and usage, and as approved, execute on those campaigns

  • Drive new business acquisition and improve marketing efficiencies through improved targeting, messaging and customer experience

  • Develop and optimize strategies for e-mail campaigns, advertising campaigns, direct mail campaigns, and other digital marketing initiatives

  • Ensure SEM/SEO and display practices, including: keyword research, keyword expansions, ad copy creation/execution and A/B testing

  • Develop, modify, and implement the Corporate Marketing Plan (inclusive of financials), which supports the overall Corporate Market Business Plan

  • Attend tradeshows, new product betas, pilots, and field staff meetings as a representative of the marketing team as needed

  • Analyze and report the effectiveness of our digital efforts

  • Drive growth – strategize new opportunities and experiments to drive long-term, sustainable growth

  • Identify and consolidate marketing needs from the field sales organization and develop creative marketing and sales solutions to support the team’s business needs

  • Conduct market research to measure the effectiveness of products, in addition to conducting periodic competitive analysis

  • Manage related marketing and special projects and other responsibilities as assigned by the Director, Corporate Market

  • Work with Director, Corporate Market to develop new programs-products-services to drive revenue and training for the Corporate Market

  • Maintain communications and good relationships with internal work teams - AHA Affiliate and National Volunteers, staff and the general public

Want to help get your resume to the top? Take a look at the experience we require:

Required Experience

  • Bachelor’s degree in Marketing/Communications

  • At least five (5) years of relevant experience

  • Proven ability to communicate across a diverse audience, build relationships, gain trust and effectively work with vendors and volunteers

  • Excellent written and oral communication skills

  • Background working with agencies on creative and media buying

  • Experience in the direct marketing paid search with a thorough understanding of optimization platforms

  • Digital marketing experience. Significant direct response experience across a range of digital channels including SEM, display and paid social and SEO. Ability to test activity, measure results and optimize accordingly is essentials

  • Must know and understand advanced features of PowerPoint, Excel, Word, and Outlook

  • Experience with developing marketing strategy, including budget allocation, opportunity assessment and prioritization

  • Ability to travel up to 35% local and overnight stay

Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke and other cardiovascular diseases ? Click on “New Resume” to submit your online application. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

This position not a match with your skills? Click here to see other opportunities with the American Heart Association

Follow us on Facebook at https://www.facebook.com/AmericanHeart to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife at https://www.facebook.com/theahalife

Job Location

Dallas, Texas, United States

Position Type

Full-Time/Regular

Job Category: Marketing/Communications

EOE Minorities/Females/Protected Veterans/Disabled