American Heart Association Senior Director of Communications & Marketing in Houston, Texas

Senior Director of Communications & Marketing

Tracking Code

7921-415

Job Description

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

As the Senior Director of Communications & Marketing for the Houston and Gulf Coast Texas area, you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver strategic communications to external and internal audiences.

Responsibilities involve working with the Director of Marketing, AHA staff and volunteers in the Houston, TX, office to create and execute strategic media relations campaigns in support of AHA fundraising efforts, educational programs, awareness campaigns, advocacy platforms and branding.

So you say you would like some more details? Here are a few:

  • Manage Houston and Gulf Coast staff and volunteer communications by serving as the strategic media relations expert in the market.

  • Supervise 2-3 Directors of Communication.

  • Primary media contact supporting media relations efforts for the Houston territory , to build awareness for the American Heart Association/American Stroke Association.

  • Develop, lead and drive comprehensive and integrated traditional media PR/Communications plans for the Houston & Gulf Coast market.

  • Synthesize national AHA research, statements and program materials to develop local story angles and pitches for media.

  • Create written media materials including press releases, advisories, fact sheets, bios, messaging/talking points, pitches, PSA scripts, radio rip-and-reads, etc.

  • Develop speakers’ bureau, including media spokespeople from our base of volunteers and conduct annual spokesperson media training.

  • Develop and build on strong media partnerships in the market, including growing our online media presence with bloggers and non-traditional media outlets.

  • Engage sponsors in effective and appropriate media activation activities and provide results for end of campaign reports.

  • Secure local media sponsorships for AHA events and programs.

  • Ability to travel weekly up to 25% (not overnight but within the Houston, TX market) .

You will make sure we have the best communications possible (we are talking quality here), so our plans and our execution of these plans makes and extraordinary impact on the mission of the organization.

Required Experience

Want to help get your resume to the top? Take a look at the experience we require:

  • Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full time year of higher education.

  • 4+ years of experience directly managing 3+ staff members.

  • 3+ years of experience in public relations/media relations communications, public/media relations, marketing or journalism. This experience may also count toward satisfying the educational requirement.

  • Skill in writing and editing for a variety of audiences via numerous platforms, including writing for online and mobile. Experience with AP Style preferred.

  • Existing media relationships in the Houston market mandatory.

  • Bilingual (Spanish/English) a plus.

  • PR agency experience strongly preferred.

  • Intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred.

  • Proven ability to develop and implement communications plans and to create and place stories and promotional ideas with journalists and promotions directors in print, broadcast and social media platforms.

  • Previous experience securing media sponsorships to provide maximum coverage.

  • Experience producing short format video, including script writing, shooting video and editing and/or directing external agencies on such projects and the ability to create radio and TV PSAs.

  • Able to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.

  • 18 years old or older.

Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke and other cardiovascular diseases? Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to connect with us to see what it is like to work for the American Heart Association and why so many people #ExploreAHA and stay connected with what we do! You can also click here at http://www.heart.org/careers to see other opportunities with the American Heart Association.

Job Location

Houston, Texas, United States

Position Type

Full-Time/Regular

Job Category: Marketing/Communications

EOE Minorities/Females/Protected Veterans/Disabled