American Heart Association Communications Director in Arlington, Virginia
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
The American Heart Association is seeking a Communications Director for the Greater Washington Region which includes Northern Virginia, the District of Columbia and Southern Maryland . Based in our Arlington VA office, this position reports to the Regional VP Communications and will work closely with teams covering state-wide priorities in Virginia and Maryland and will support other needs throughout the region.
The Communications Director assists in the execution of local communications strategy to promote AHA health and development priorities through traditional earned media, digital media – including managing social media platforms like Facebook, Twitter and Instagram, paid media, Public Service Announcements, key messaging, blogs, web content and video.
With the growth of virtual events and the expansion of outreach leveraging the AHA’s digital footprint, the Communications Director also works closely and cross-functionally to help execute digital experiences. This can include working collaboratively to assist with script preparation, crafting talking points, prepping speakers, participating in rehearsals, and helping to produce/edit a wide variety of digital content, such as videos, recordings, digital imagery and other assets.
The director also implements local media relations strategy, inclusive of cultivating relationships with local journalists and influencers, hosting media events and preparing media materials and other tools to inform key audiences about the work of the American Heart Association and our mission. The Director provides communications counsel to local staff and volunteers, working in partnership with the Region Vice President to support crisis communications and issues management as needed.
The Communications Director, as part of the communications team, serves as a brand ambassador for the AHA, helping to drive brand relevance by working closely with volunteers, media, donors, sponsors, and the general public to position the American Heart Association as a health leader in the region and through impactful storytelling.
The position also supports key national organizational priorities, such as events and activities organized by the Office of the CEO, the Office of Health Equity, Government Relations and Health Equity Marketing or EmPOWERED to Serve. As the nation’s capital, Washington DC often hosts these highly visible enterprise-wide activities, with the Greater Washington Region staff collaborating to engage local leadership, volunteer support and participation.
Essential Job Duties:
Develop and execute market communications plans that promote the AHA’s mission and local health and development priorities. Tactics include earned media, cultivation of local influencers, message development, PSAs, social media, paid ads, oversight of video production, etc. Plans should also include tactics to reach all audiences -- including media that target diverse populations -- and social media strategies to raise awareness of the AHA’s mission and more deeply engage key audiences.
Work collaboratively with RVP and other key market staff to develop integrated approaches to local market sponsorships. Actively identify and manage local communications activation opportunities and deliverables for top sponsors.
Support execution of digital experiences in collaboration with local market staff, volunteers and sponsors. Prepare scripts and talking points, prep speakers and actively participate in rehearsals and produce/edit digital content -- videos, recordings, digital imagery and other assets. Partner with the RVP to create key market messaging and assets for other events and priority issues.
Work in collaboration with health staff to develop and implement strategies that advance progress toward health goals, including appropriate media advocacy and community positioning strategies.
Develop relationships with local media to increase awareness of the AHA. This can include traditional and non-traditional media outlets and should reach diverse populations appropriate for the market.
Negotiate media sponsorships, which includes PSAs, emcees, social media messaging and other collaborative opportunities. Place national PSAs as appropriate.
Advance the work of -- and position -- the AHA as a community leader by actively engaging coalitions and strategic partners. Focus efforts on messaging and communications-related activities.
Recruit, engage, and train local volunteers and volunteer influencers to serve as AHA voices and experts in traditional, non-traditional and social media.
Work with staff leadership and RVP to manage local crisis communications or sensitive issues as needed.
Responsible for overall brand relevance in the market.
Willingness to accept other duties and responsibilities as assigned by the RVP of Communications.
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s degree from an accredited university in communications, public relations, journalism, or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years' experience equates to 1 full time year of higher education.
Must have at least 2 years of experience in marketing communications, public relations, marketing, or journalism. This experience may also count towards satisfying this position’s educational requirement. Nonprofit experience preferred.
Experience with diverse constituents, audiences and under-resourced communities preferred.
Knowledge of media and communications principles, ethics, practices, and techniques, including technical requirements.
Exceptional skill in written and oral communications, including business writing, news writing/editing for print and broadcast, conversing by telephone and on video and conducting presentations to large or small groups.
Strong social media skills and knowledge of digital communication platforms. Practical video production and editing experience is essential.
Knowledge of community organization, program, fundraising and marketing principles, practices and techniques is preferred. Voluntary health agency experience preferred.
Ability to recruit, organize, train, and manage volunteers. Ability to delegate and accomplish goals through volunteers.
Ability to understand and interpret scientific and medical information and rewrite for lay audiences is preferred.
Travel up to 30% of the time is mainly within the Greater Washington Region (DC Metro area) for meetings, media opportunities and events. Due to the current pandemic, daily travel is minimal and voluntary to ensure the health and safety of staff. There is no overnight travel currently. In the future, this position may resume to daily travel and minimal overnight travel. All staff are currently working from home. In the future, this position will resume to being based in the local office.
Access to reliable transportation and ability to maintain valid driver’s license and auto insurance.
Must have at least intermediate knowledge and skill with Microsoft Office 2010 or higher used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs are preferred. These skills are subject to testing.
Ability to lift and/or move up to 20 pounds with the expectation that items in excess of 20 pounds would be broken down into smaller components or additional assistance is required before lifting and/or moving.
Compensation & Benefits
Employees scheduled to work at least 20 hours per week are eligible to participate in the medical, dental, and vision plans the first of the month following 30 days of service. AHA subsidizes the medical and dental cost to ensure benefits are affordable. Eligible dependents under AHA’s group benefit plans include legal spouse, domestic partner, children under the age of 26 or who are disabled. AHA offers additional benefits like an EAP, telehealth benefit for general medical and behavioral health, flexible spending accounts, life insurance, and disability.
Retirement Plans: AHA retirement plans offer employees a way to start saving after their first paycheck. The retirement plans provide employer contributions after two years of service. If you have previous 501(c)(3) non-profit experience, within the last 5 years, at a national health agency, an institution of higher learning or a medical institution, that experience may count towards the two-year waiting period. Employees are 100% vested in employee and employer contributions.
Paid Days Off: Regular full-time and part-time employees earn Paid Time Off (PTO) based on years of service. PTO begins accruing on date of hire. Full time employees receive one paid Community Service time off day per year and are encouraged to participate in projects, programs and organizations which contribute to the health and vitality of their communities. AHA also offers 12 paid holidays per year.
Leaves of Absence: AHA offers both Short Term and Long-Term Disability benefits which replace earnings if you are unable to work due to a non-work-related illness or injury. Employees are eligible for Short Term Disability after 90 days of service and are eligible for Long Term Disability after being disabled for 90 days or more. Eligible employees can take up to 12 weeks off of work for a qualified leave of absence under the Family Medical Leave Act (FMLA), intermittent FMLA leaves and leave as an accommodation under the Americans with Disabilities Act as Amended (ADAAA.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 2 months ago (4/28/2021 1:14 PM)
Requisition ID 2021-6850
Job Family Group Marketing & Communications
Job Category Marketing, Communications & Public Relations
Additional Locations US-DC-Washington
Location: Arlington, VA