American Heart Association Communications & Marketing Director in Atlanta, Georgia
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
Are you ready to take your communications experience to the next level? If so, we are looking for a Communications & Marketing Director in Atlanta who will make an outstanding impact in the Atlanta market crafting and delivering crucial communications and marketing support.
In this role, you will focus on developing and implementing communications and marketing plans that promote American Heart Association's (AHA) strategic priorities, events, and cause initiatives within the Atlanta market.
Responsibilities include developing and implementing media events, running all local social media, developing media materials and other tools to inform key audiences about heart disease and stroke. You will also assist with crisis communications and sensitive issues on an as-needed basis. In this position, you will interact with volunteer leadership, senior management, component staff, news media, outside organizations, and the general public for the purpose of enhancing the AHA’s public image and growing the flow of news and other information to the media with the overall goal of supporting and impacting the strategic fundraising activities of the AHA.
Some essential job duties include:
Develop/implement communication plans that promote the AHA's programs, events, and cause initiatives.
Support local priority events and digital events as needed.
Write/distribute news releases and other media materials as appropriate to local media.
Pitch/place stories in traditional and non-traditional media.
Manage AHA local social media channels.
Secure media participation in support of AHA events.
Develop media sponsorship proposals and secure media sponsorships as appropriate.
Conduct media relations activities to support cause initiatives and other key events/activities.
Implement awareness campaigns on topics such as heart disease, acute events, and women’s heart health, and work collaboratively with other key market staff to develop a coordinated approach to such campaigns.
Work with staff to ensure that branding guidelines are followed locally.
Help fulfill public relations needs of corporate-sponsored programs.
Identify, secure, and media-train local AHA spokespersons.
Work with internal fundraising staff to determine roles/responsibilities and provide support as appropriate.
Identify human interest stories to be used for generating media coverage.
Track all media interactions and develop/maintain AHA spokesperson database.
Other job duties include:
Work with VP-Communications and Marketing to lead local crises or sensitive issues.
Promote national health and science news to local media.
Work in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implementation as appropriate.
Work with Executive Director and team to lead local paid advertising projects.
Lead and implement other projects as identified by the Executive Director.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
In this role, you will work from our Atlanta office and will report to the Sr. Vice President/Executive Director Metro Atlanta.
Want to move your resume to the top and have the opportunity to become a “ Relentless force for a world of longer, healthier lives ”? Here are some of the requirements:
Bachelor's degree in communications, marketing, public relations, journalism or related field.
Minimum of 3-5 years’ work experience in communications, social media, public relations, and journalism or any equivalent combination of training and work experience.
Knowledge applying the principles and practices of communications and marketing to the non-profit environment.
Strong team member working with multiple internal and external constituencies: staff, media, external corporations, and volunteers.
Experience with crisis communications and buzz marketing.
Experience implementing public relations campaigns, pitching to media, planning media events, and developing press releases.
Exceptional oral and written communications skills including specialized experience in speech writing, general business writing, and writing and editing for both print and broadcast media.
Solid understanding of news media operations, newsgathering, and technology.
Ability to travel to local meetings and events as required and travel occasionally throughout the region and to the AHA’s National Center headquarters in Dallas, Texas as needed, when it is safe to do so.
To help you be successful, you will have access to our award-winning learning platform, Heart U, as well as our sales training and the award-winning relationship development program, Building Powerful Partnerships.
Attracting hardworking, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do! Our Rewards and Benefits package not only gives you the total benefits you want, but also goes above and beyond with creative programs to develop your skills and help you grow and thrive at the American Heart Association.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 1 month ago (5/5/2021 5:02 PM)
Requisition ID 2021-6922
Job Family Group Marketing & Communications
Job Category Marketing, Communications & Public Relations
Location: Atlanta, GA