American Heart Association Communications & Marketing Director in Canton, Ohio

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

The American Heart Association (AHA) has an excellent opportunity for a Communications & Marketing Director covering our Akron, Canton, Mercer and Youngstown, OH markets (office location is in Uniontown, OH). The Communications Director will work in collaboration with development and health strategies staff to craft and execute strategic communications, marketing and deliverables in support of AHA fundraising efforts, educational programs, awareness campaigns, advocacy efforts and branding. The Director of Communications will play a significant role in helping the American Heart Association reach our goals by delivering mission-related messaging. The position requires travel throughout the market to meet with media, community stakeholders, key volunteers and corporate sponsors.

Responsibilities

  • Supports staff and volunteer communications by serving as the strategic communications and marketing lead.

  • Builds awareness for AHA/ASA brands through execution of targeted communication activities.

  • Develops and executes comprehensive and integrated traditional media, social media and marketing plans to effectively build volunteer and supporter relationships; provides compelling content; actively listens to the public and achieves market objectives.

  • Serves as a media contact, handling media relations efforts to build awareness for master AHA/ASA and sub-brands through targeted communications activities.

  • Collaborates with development and health strategies integration partners to help convey AHA mission-related activities; includes multicultural audience outreach and communications; also driving communications efforts that directly impact the AHA ’ s public policy agenda including local, state and federal campaigns.

  • Engages corporate sponsors in effective activation activities and work directly with market staff to generate solid sponsor ROI.

  • Attends and leads communications efforts for fundraising events.

  • Works with development partners to inject passion into events via scripting and event run-of-show.

  • Secures local media sponsorships for AHA events and programs.

  • Manages and increases social media engagement through Facebook, Twitter & Instagram.

  • Provides volunteer and staff training and additional resources as necessary related to new and on-going AHA programs and campaigns.

  • Increases and stewards volunteer engagement through community relations and the recruitment of leadership volunteers to help achieve revenue and mission goals.

  • Contributes to design needs, including creating and approving compelling collateral materials, utilizing Adobe Creative Suite, ensuring alignment and adherence to AHA Branding Guidelines.

  • Produces video presentations utilizing Premiere Pro, After Effects and mobile software.

Qualifications

  • Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years ’ experience equates to 1 full time year of higher education.

  • A minimum of 3 years of experience in public relations communications, marketing or journalism preferred. This experience may also count toward satisfying the educational requirement. Nonprofit experience a plus.

  • Existing media relationships in and knowledge of the markets preferred.

  • Proven ability to develop and implement communications plans and to create and place stories and promotional ideas with journalists and promotions directors in print, broadcast and social media platforms.

  • Previous experience securing media sponsorships to provide maximum coverage.

  • Strong business acumen, relationship building, active listening, persuasive and negotiation skills with ability to navigate large corporate cultures, engaging with c-level executives and community leaders to meet mutually beneficial business and marketing objectives.

  • Ability to effectively collaborate and problem solve with internal and external partners, coming up with creative solutions based on multiple wants and needs.

  • Exceptional oral and written communication skills including specialized experience in speech writing, general business writing, writing and editing for both print and broadcast media.

  • Understanding of the role of communications in the federal, state and local legislative process preferred.

  • Knowledge of voluntary health organizations or nonprofit organizations.

  • Ability to conceptualize and reason through complex problems and provide workable solutions.

  • Exceptional project management and organizational skills with capacity to manage details and meet deadlines in a fast paced, goal driven environment.

  • Skills in writing and editing for a variety of audiences, including multicultural, via numerous marketing platforms, including writing for the web and mobile.

  • Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.

  • Ability to create corporate sponsor ROI materials.

  • Skills in writing and editing for a variety of audiences, including multicultural, via numerous marketing platforms, including writing for the web and mobile.

  • Proficiency in Adobe Creative Suite to create and edit collaterals preferred.

  • Experience producing video presentations for a variety of mediums, including live events, social and traditional media, including script writing, shooting video and editing and/or directing external agencies on such projects. Video editing skills in Premiere Pro, After Effects and mobile software preferred.

  • Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, etc.). Sprinklr experience a plus.

  • Ability to travel daily throughout the assigned markets and occasional overnight trips outside the market and to National Center in Dallas.

  • Must have at least intermediate knowledge and skill with Microsoft Office 2013 used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred. These skills are subject to testing.

  • Must have the ability to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3323

Job Family Group Marketing & Communications

Job Category Marketing/Communications