American Heart Association National Communication Lead, Issues Management in Charlotte, North Carolina
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
The American Heart Association has an excellent opportunity for a National Communication Lead – Crisis Communications & Issues Management . This is a remote position.
The Crisis Communications and Issues Management National Lead is responsible for developing both enterprise strategy and the integrated oversight of the Regional crisis communications response training and support. This position is also responsible for the development and implementation of crisis communication/issues management plan to identify and mitigate reputation risk from a communication perspective and provide ongoing training and resources for national and regional communications staff, and their supervisors. Risk mitigation responsibilities will include conducting reputational and marketing reviews of prospective AHA corporate sponsors, volunteer leaders, and other collaborators. The National Lead will be responsible for ongoing strategy development and maintenance of nationwide crisis communication library and developing new assets, as needed, as well as creation, matrixed supervision and ongoing curation a new nationwide “crisis communication affinity group’ to identify and develop top crisis communication talent in the regions and at national center. In the event of a crisis, emergency or sensitive matter, the National Lead will be part of the crisis communication team developing and implementing a plan of action.
This position will also provide ongoing consultation to regional communications staff and national center communications colleagues on sensitive issues, as needed and be the primary contact for assisting the National Engagement Center will difficult customer questions. The National Lead will oversee communication surveillance for the AHA and collaborate with the Social Media Team, as needed for social listening. In addition, the Director develop national media relations strategies for AHA national campaigns and needs and have sole responsibility to build relationships and opportunities with philanthropy and advertising/PR trade media to build the AHA’s “trust bank” with these important industry sectors.
Essential Job Duties:
Develop the strategy and the enterprise oversight of the Regional crisis communications response operations, training and oversight. Create a crisis communication/issues management plan to identify and mitigate risk from a communication perspective and provide ongoing quarterly training and resources for national and regional communications staff, and their supervisors. Participate on crisis communications response team (back up VP)
Direct the response on sensitive issues and provide ongoing consultation to regional communications staff and national center communications colleagues on sensitive issues, as needed.
Surveillance: Oversees the nationwide monitoring of the media landscape to help ensure AHA can mitigate risk The Director will lead communication surveillance for the AHA and collaborate with the Social Media Team, as needed for social listening. Risk mitigation responsibilities will include conducting reputatable and marketing reviews of prospective AHA corporate sponsors, volunteer leaders, and other collaborators.
Lead nationwide media relations strategy promoting AHA national campaigns and needs, sole responsibility to build relationships and opportunities with philanthropy and advertising/PR trade media to build the AHA’s “trust bank” with these important industry sectors.
Want to help get your resume to the top? Take a look at what we require:
Bachelor's Degree in Public relations, media relations, crisis communications and issues management
Ten (10) years of extensive media relations experience
Eight to ten (8 to 10) years of extensive and diverse communications experience, including developing strategic plans
Eight (8) years of crisis communications and issues management experience
Five to eight (5 to 8) years of experience leading and coaching staff
Three to five (3 to 5) years of demonstrated skills as a trainer and facilitator
Five (5) years of prior experience in Public Relations for a multi-layered agency or national organization
Three to five (3 to 5) years of prior experience communicating health/medical information or scientific concepts
Accredited in Public Relations (APR) or Certified PR Counselor (CPRC) preferred; National crisis communications training or certification
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 1 month ago (12/8/2021 5:41 PM)
Requisition ID 2021-7794
Job Family Group Marketing & Communications
Job Category Marketing, Communications & Public Relations
Additional Locations Diversity Distribution US - Top 50