American Heart Association Director, Marketing Communications in Columbia, South Carolina
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
The American Heart Association has an opening for a Communications & Marketing Director covering the Midlands, Pee Dee and CSRA markets . This position will focus on developing and implementing communications and marketing plans that promote THE AMERICAN HEART ASSOCIATION's strategic priorities, events, and cause initiatives within the Midlands and Pee Dee markets.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.
Essential Job Duties:
Develops/implements communications plans that promote the THE AMERICAN HEART ASSOCIATION's programs, events, and cause initiatives.
Writes/distributes news releases and other media materials as appropriate to local media.
Pitches/places narratives in traditional and modern media.
Guides THE AMERICAN HEART ASSOCIATION local social media channels
Secures media participation in support of THE AMERICAN HEART ASSOCIATION events.
Develop media sponsorship proposals and secures media sponsorships as appropriate.
Conducts media relations activities to support cause initiatives and other key events/activities.
Implements awareness campaigns on topics such as heart disease, acute events, women’s heart health. Works collectively with other key market staff to develop an integrated approach to such campaigns.
Works with staff to ensure that branding guidelines are followed locally.
Helps fulfill public relations needs of corporate sponsored programs.
Identifies, secures and media trains local THE AMERICAN HEART ASSOCIATION spokespersons.
Works with internal fundraising staff to shape roles/responsibilities and provide support as appropriate.
Identifies human interest chronicles to be used for generating media coverage.
Tracks all media interactions and develops/maintains THE AMERICAN HEART ASSOCIATION spokesperson database.
Other Job Duties:
Develops and implements media events, such as survivor recognition events.
Works to place Public Service Announcements (PSA) locally.
Works with VP-Communications and Marketing to handle local crises or critical issues.
Develops and leads implementation of communications plans for local fundraising events as appropriate.
Promotes national health and science news to local media.
Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies as appropriate.
Works with Executive Director and team to lead local paid advertising projects.
Leads and implements other projects as identified by the Executive Director
Travels as required within the assigned territory.
Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
Minimum of three - five years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
Experience applying the principles and practices of communications and marketing to the non-profit environment.
Experience working as a team member with multiple internal and external constituencies: staff, media, external corporations, and volunteers.
Experience with crisis communications and buzz marketing.
Experience implementing public relations campaigns, pitching to media, planning media events and development of press releases.
Exceptional oral and written communications skills including specialized experience in speech writing, general business writing, writing, and editing for both print and broadcast media.
Working knowledge of news media operations, newsgathering, and technology.
Possess at least intermediate knowledge and skill with Microsoft Office 2010 or higher used for word processing, email, presentations, and spreadsheets.
Ability to travel to local meetings and events as required and travel occasionally throughout the region and to the Association’s National Center headquarters in Dallas, Texas as needed.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 3 weeks ago (3/8/2023 1:54 PM)
Requisition ID 2023-10125
Job Category Marketing, Communications & Public Relations
Position Type Full Time