American Heart Association Associate Marketing Communications Manager - Global Operations in Dallas, Texas

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

Responsibilities

The American Heart Association has an excellent opportunity for an Associate Marketing Communications – Global Operations based out of our National Center office located in Dallas, TX! This individual will be responsible for developing, planning and executing targeted media and communications strategies for an assigned AHA/ASA program or issue. Responsible for acting as media representative for the assigned program or issue.

  • Devises, plans and implements communications strategy for assigned focus area (multicultural markets, advocacy, health and wellness, stroke, etc.)

  • Plans may include press events, advertising campaigns, social media, opinion/editorial content or other communications tactics.

  • Acts as point of contact for multiple media outlets; includes researching, targeting and fostering relationships with key press representatives, reporters, or agency contacts to promote assigned messaging

  • Writes press releases, media advisories, letters to the editor, blog posts, social media posts, fact sheets and other content for targeted audience and issues

  • Collaborates with Communications Team to create comprehensive social media strategy including messages, shared media sites, web pages, and related public web media outlets

  • Manages web content and editing for assigned focus area

  • Monitors, reviews and develops reports on media coverage, including analyzing and distributing appropriate media clips, reporter coverage, and public response

  • Identifies, trains and engages national spokespersons for specialized messaging and media opportunities

  • Responds to media and public inquiries and requests for information or commentary

  • Collaborates with AHA/ASA departments as appropriate to assigned focus area to incorporate messaging into programs and initiatives across the organization

  • Prepares and executes press events, public access tours, informational briefings or related media programs as needed by communication plan

  • Identify and manage vendors required to assist with communications plans (translation, public relations, advertising, promotions) to targeted audience

Qualifications

  • Bachelor's Degree in English, Communications or equivalent work experience

  • 3 years of experience writing press releases, media content, or other communications

  • Excellent interpersonal, written and oral communications skills

  • Demonstrated success in creating communications or media plans

  • Proficient computer skills including Microsoft Office (Word, PowerPoint and Excel)

  • Project management experience, including managing multiple projects at once

  • Proven ability to develop newsworthy ideas, write and pitch stories to media outlets

  • Ability to travel 15% local and overnight stay

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3468

Job Locations US-TX-Dallas

Job Family Group Marketing & Communications

Job Category Marketing/Communications