American Heart Association Communications Manager, Go Red for Women in Dallas, Texas
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The American Heart Assocation has an excellent opportunity for a Communications Manager - Go Red for Women based out of our National Center office located in Dallas, TX!
As an emerging media thought leader with strategic planning experience, the communications manager is a self starter responsible for developing, implementing and executing strategies and tactics for the American Heart Association’s Women's market portfolio, which includes supporting the association's Go Red for Women movement to end heart disease and stroke in women. As a project manager, individual leads the development of communications plans, develops traditional media materials, executes national pitch efforts, secures media placements, manages agency resources, identifies internal distribution channels and develops communications strategies to engage field affiliates. Additionally, communications manager has team leader experience, is comfortable presenting strategic planning to executives and is responsible for collaborating with an integrated team to maximize social media and influencer tactics.
Works collaboratively with marketing and business to create measurable success strategies that align with organizational and sponsor goals. Develops communications plans and materials to promote AHA announcements, Women’s initiatives, preventive health initiatives and sponsor objectives by tailoring and developing materials to maximize content, events, volunteers, and information. Has a comprehensive understanding of the national media landscape and the emerging role of social media to strategize effectively for effective, relevant coverage and implementation. Assists AHA’s affiliate communications directors by providing necessary information to drive year-round coverage. Is responsible for hands-on tactical execution with input and collaboration from the Women’s market portfolio team and agency of record when appropriate
Manages reactive media inquiries by determining whether and how to respond, identifying and coordintaing appropriate volunteers, aligning with communications and business leads, drafting and running approvals for reactive media materials, including but not limited to key messages, CEO statements, and Op-Eds. Liaises with Public & Media Relations Science News team to integrate AHA science news with consumer messages/proposals related to Women’s topics when appropriate
Collaborates with public & media relations social media team to successfully integrate social media with traditional media and influencer efforts
Executes monitoring, reporting, invoicing, and contracting duties to track, forecast, and measure against objectives
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s Degreein Public Relations, Journalism, Science, English; Accredited in Public Relations (APR) or Certified PR Counselor (CPRC) preferred
At least three (3) years of related experience
Extensive knowledge of consumer-focused public relations/media relations, marketing and advertising
Public relations and media relations track record of successful placements
Media contacts and relationship building
Ability to travel up to 20% local and overnight stay
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2019-4471
Job Family Group Marketing & Communications
Job Category Marketing/Communications