American Heart Association Communications Manager, Healthy Living - Public and Media Relations in Dallas, Texas

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

Responsibilities

The American Heart Association (AHA) has a great opportunity for a Communications Manager-Healthy Living in our National Center office located in Dallas, TX! As an emerging media thought leader with strategic planning experience, the communications manager is a self-starter responsible for developing, implementing and executing strategies and tactics for the American Heart Association’s Healthy Living program initiatives and sponsors’ year-round activations. As a project manager, individual leads the development of communications plans to maximize resources by collaborating with Integrated Programs and Asset Development and communication leads, developing traditional media materials, executing national pitch efforts, securing media placements, managing agency resources, identifying internal distribution channels, and developing and executing communications strategies to engage field affiliates. Is responsible for executing social media tactics, including the development of influencer tactics. Has team leader experience and is comfortable presenting strategic planning and ideas to executives. Here are some of the essential job duties:

  • Works collaboratively with marketing and business leads on the Integrated Programs and Asset Development team to create measurable success strategies that align with organizational, market impact, and sponsor goals. Develops communications plans and materials to promote AHA announcements, Healthy Living initiatives, preventive health programs and sponsor objectives by tailoring and developing materials to maximize content, events, volunteers, and information. Has a comprehensive understanding of the national media landscape and the emerging role of social media to strategize effectively for effective, relevant coverage and implementation. Assists AHA’s affiliate communications directors by providing necessary information to drive year-round coverage. Is responsible for hands-on tactical execution with input and collaboration from the Healthy Living portfolio team and agency of record when appropriate

  • Manages reactive media inquiries by determining whether and how to respond, identifying and coordintaing appropriate volunteers, aligning with communications and business leads, drafting and running approvals for reactive media materials, including but not limited to key messages, CEO statements, and Op-Eds. Liaises with Public & Media Relations Science News team to integrate AHA science news with consumer messages/proposals related to Healthy Living topics when appropriate

  • Collaborates with public & media relations social media team to successfully integrate social media with traditional media and influencer efforts

  • Executes monitoring, reporting, invoicing, and contracting duties to track, forecast, and measure against objectives

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

  • Bachelor’s degree

  • Experienced team leader and comfortable presenting strategic planning and ideas for executives

  • Minimum of three (3) years with extensive knowledge of consumer-focused public relations/media relations, marketing and advertising

  • At least two (2) years’ experience in public relations and media relations track record of successful placements

  • At least two (2) years of effective media contacts and relationship building

  • Ability to travel up to 20% - 25% of the time, including overnight stays

Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Job Family Group Marketing & Communications

Job Category Marketing/Communications