American Heart Association Marketing Manager, Donor Engagement in Dallas, Texas
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
American Heart Association has an excellent opportunity for a Marketing Manager, Donor Engagement in our Mission Advancement department!
This position can be home based.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.
This individual will be responsible for contributing to the development of, managing and delivering the Mission Advancement department’s marketing plan targeting major, principal and planned giving donors and prospective donors, as well as professional advisors, with a focus on direct mail and published materials. Responsible for implementing and handling the day-to-day activities of the marketing plan, with personal implementation responsibility for delivering marketing that covers both national and localized marketing efforts. Responsible for ensuring a data-driven program with analysis and iterative approaches based on testing, as well as for reporting results and return on investment.
Develop strategy, build and implement innovative data-driven marketing plans to boost prospect acquisition, lead generation and cultivation of donors and professional advisors. The plans cover various channels, such as direct mail, newsletters (printed and electronic), websites, advertising, focus groups, emails, social media messages, and in-person strategies with the purpose of generating quality inquiries and retaining existing donors and strategic relationships. Implementation and on-time delivery of the year-round Mission Advancement print and digital marketing plan, which will effectively market the American Heart Association’s mission and will educate the public and professional advisors about top giving areas for charitable estate planning products, as well as major and principal gift opportunities. The marketing plan will also include internal strategies to leverage Association staff and other resources toward high quality lead generation. Responsible for the marketing budget, vendor critical paths and contract management for all marketing campaigns
Conducts measurement, monitoring and analytics of marketing plan, including high-quality lead generation. Scan strategic environment and review trends; develop, recommend strategy, and actively monitor for highest return on investment in Charitable Estate Planning marketing spend, as well as marketing Association Giving Societies and principal and major funding opportunities. Provides regular status of the Mission Advancement marketing plan and the effective use of the related budget, as well as internal and external metrics. Provides consultation as needed for CRMs or other platforms and projects as requested. Implements tests to grow campaigns year-round
Writes original and compelling marketing content and oversees content of specific articles, advertisements and stories that advance and achieve the Mission Advancement marketing plan, including internal publications as well as content developed for submission through external collaborators
Pursues, cultivates and builds a network of business relationships and alliances with internal departments and external organizations, agencies and vendors to achieve the goals of the marketing plan and to uncover new opportunities. Contributes to Standard Operating Procedures and internal guidance to the successful implementation of campaigns and resources developed. Stay on top of industry news, trends, and competitor announcements to inform strategy. Contribute to team assignments as requested
Bachelor’s Degree or equivalent work experience
Five (5) to Eight (8) years relevant experience
Experience in developing and implementing PRINT AND DIGITAL direct marketing campaigns
Experience with the non-profit environment, communicating with donors and/or top volunteers
Ability to prioritize assigned projects/tasks and manage to deadlines
Ability to develop and oversee marketing budget
Excellent written and oral communication skills, with proven experience in copy writing for high priority audiences
Demonstrated ability to work independently and as a member of a team
Demonstrated effectiveness in building internal relationships, managing staff groups and major projects or initiatives
Demonstrated analytical and problem-solving skills, with a focus on data-driven analytics
Self-motivated and able to work with limited supervision
Solid computer skills with the capability to master new software applications and technologies. Excellent Microsoft Word, Outlook, Excel, PowerPoint and CRM skills required, as are relevant skills related to web, forms, automated email marketing
Experience in estate planning
Experience working and communicating with the senior aged population
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 2 months ago (11/18/2022 4:45 PM)
Requisition ID 2021-6749
Job Category Marketing, Communications & Public Relations
Position Type Full Time