American Heart Association Jobs

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Job Information

American Heart Association Senior Program Lead in Dallas, Texas


Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association has an excellent opportunity for a Senior Program Lead, Women and Kids Consumer Health Initiatives at our office located in Dallas, TX!

This position can be home based within the United States.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at


In this role, you will be responsible for leading and/or assisting in the development and implementation of initiatives, programs, projects and campaigns related to the Association’s women and kids’ portfolio, which includes Go Red for Women, designed to improve adolescent and women’s health and wellness. This role will be responsible for collaborating across the Association's as a portfolio subject matter authority to identify, create and/or expand community health initiatives, build new alliances and audience-specific engagement channels, identify/grow revenue generating opportunities and run delivery of various funding priorities and more.

Here are some of the essential job duties:

  • Assist in the development of strategic plans and implementation and serve- as a senior subject matter authority to facilitate the women and kids’ portfolio expansion and integration across the enterprise. Collaborate with a variety of the American Heart Association departments such as Science, Advocacy, Community Health and Mission Advancement to drive end-to-end customer solutions related to the portfolio and advance Key Performance Indicators (KPIs) for communications and marketing with a focus on growing awareness, brand recognition and overall transparency. Also, responsible for developing tactical plan for program sustainability and field engagement.

  • Identify key national strategic alliance partners to achieve new business and volunteer relationships in an effort to advance opportunities for revenue generation, volunteer leadership and multi-layered collaborations. In addition, nurture, improve or maintain relationships to achieve scale/sustainability of the portfolio's public health programming. Provide ongoing relationship management, tracking and evaluation.

  • Lead all aspects of development of resources to support the portfolio's national communications, marketing efforts and consumer research. Analyzes and evaluates effectiveness and customer engagement with portfolio assets and strategic objectives. Provides recommendations for programmatic development, evaluation and improvement.

  • Develops and maintains collaborative working relationships with the Association staff, volunteers, sponsors and partners throughout the entire product planning process. In collaboration with portfolio executive lead, identifies and establishes Portfolio teams to address product development, marketing campaigns, success measures and analysis of market response and reach.

  • Lead all aspects of assigned Portfolio operations such as event support, survey development, data analysis, return on investment reports, and annual impact reports. Analyzes market trends and business relationships to align with assigned portfolio. Supports the development and execution of the portfolio business plan, reporting on progress and outcomes.

Want to help get your resume to the top? We are looking for your expertise in the following areas.


  • Bachelor’s degree or Equivalent work experience in Health Promotion, Public Health, Human Resources, Marketing, Business, Communications.

  • Seven (7) years validated experience in business development or account management.

  • Experience in program development, planning and management.

  • Experience in public health or non-profit services.

  • Comprehensive experience building business cases, analyzing market trends and identifying creative business opportunities.

  • Ability to influence leadership without direct authority.

  • Ability to communicate and present ideas across diverse audiences.

Preferred Qualifications:

  • Knowledge of health organizations and community-based standard processes for engaging community-based organizations.

  • Experience with market/consumer research, analytics and reporting.

  • Proven ability to simultaneously lead multiple, complex projects and events in varying stages of development under time constraints to ensure deadline compliance.

  • Proven understanding and appreciation for the use of technology and information systems.

  • Proven critical thinking skills in assessing needs and available resources to efficiently implement new and existing programs.

  • Self-motivated, highly effective organizational and analytical skills, communication, negotiation, and social skills.

  • Validated ability to efficiently participate in or facilitate meetings with internal and external clients including interacting with external partners/sponsors representing the Association to the public as vital.

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; this position is incentive eligible based on achieving certain targets.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities

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Location US-TX-Dallas

Posted Date 2 months ago (10/6/2023 4:47 PM)

Requisition ID 2023-11302

Job Category Health Strategies

Position Type Full Time

Location: TX-Dallas