American Heart Association Jobs

r skills? </strong> Click <a href="https://heart.jobs/jobs/" target="_blank" rel="noopener">here</a> to see other opport
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Job Information

American Heart Association SEO Manager in Dallas, Texas

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Responsibilities

The American Heart Association (AHA) has an excellent opportunity for a SEO Manager .

The Search Engine Optimization Manager is responsible for serving as internal SEO expert, establishing and communicating SEO best practices as well as consulting on key changes. Responsible for managing a large website portfolio with development techniques and best practices for SEO strategies. Responsible for interpreting digital analytics from search engines and other tools to inform decisions in content creation while enhancing user experiences and increasing site traffic and engagement.

Essential Job Duties:

  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic.

  • Monitor website performance and rankings in SERP. Pull analytics report and provide actionable insights and keyword opportunities for content creators.

  • Perform various types of SEO audits and competitive analysis to identify new competitors and top converting keywords.

  • Work with marketing teams, copywriters and copy editors to optimize web copy to support SEO strategies and goals.

  • Use various tools like, SEM Rush, Google Analytics, Search Console, Screaming Frog, etc. to develop recommendations for increasing web traffic.

  • Work with Business Technology teams to identify opportunities for technical enhancements on web platforms to improve SEO.

Want to help get your resume to the top? Take a look at the experience we requre:

Qualifications

  • Bachelor's Degree in Business Development, Marketing, Health Administration, Nutrition or related area

  • Five (5) years of the following experience:

  • Digital marketing experience

  • Expert knowledge of SEO & SEM

  • Excellent writing and presentations skills

  • Knowledge of website analytics measurement methodology and measurement platforms including, Google Analytics and Search Console and SEO tools.

  • Strong analytical skills and data-driven thinking

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities

Location US-TX-Dallas

Posted Date 4 weeks ago (11/11/2021 4:03 PM)

Requisition ID 2021-7676

Job Family Group Marketing & Communications

Job Category Marketing, Communications & Public Relations

Location: Dallas, TX

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