American Heart Association Marketing Communications Director (Public Relations/Media Relations) in La Jolla, California
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
The American Heart Association has an excellent opportunity for a Marketing Communications Director to join our San Diego Division based in La Jolla, California .
Under general supervision, the Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories. The Marketing Communications Director provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.
Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.
Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring progress on key objectives and cause initiatives, and providing general counsel and guidance.
Coordinates, in conjunction with National Center and Western States communications and marketing staff, communications- and marketing-related promotions, mailings, distribution, and reporting.
Traditional and Digital Media
Raise visibility of the Division via traditional and digital media outlets. Maintain and steward existing media relationships. Explore and engage new outlets, especially media with reach to targeted audiences. Research and monitor new/burgeoning media, especially those being developed in the market.
Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
Pitches “big picture” stories, focusing on hard news, feature and research stories, to the specified media market.
Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.
Overall Campaign Development and Traction
Work closely with internal partners to be an innovator and market disruptor. Seek new approaches to transforming sponsorship communications and marketing deliverables. Steward current sponsorships and expand into new industries. Help craft mission-focused proposals and weave in media, marketing and messaging themes to fully complement our campaigns. Contribute to campaign revenue through health asset sponsorships/activations.
Develops and submits proposals outlining the details of the partnerships/sponsorships.
Elevate Visibility of Division as an Engaged Community Stakeholder
To truly make an impact, the Division needs to be widely recognized as a trusted and reliable stakeholder. We are invested in the overall health of the community we serve. From our Guiding Values, the Division will continue to embrace “Meeting People Where They Are,” “Building Powerful Partnerships,” and “Ensuring Equitable Health for All.”
Implements communications plans with media advocacy, public policy initiatives and media spokespeople. Contributes to volunteer leadership, including diversity and inclusion aspects, including helping identify and recruit potential committee and board members.
Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human-interest stories to tap for media inquiries. Develops, in conjunction with field staff and volunteers, and oversees implementation of communications and marketing plans. Works with internal partners to ensure effective local implementation of field-related communications and marketing activities.
Develop and implement social media strategies to educate and raise awareness of the Association’s mission, as well as community activities, advocacy, and fundraising.
Success factors include strengths in collaboration and a dedication to excellence along with a track record that includes three (3) years or more progressively responsible experience with:
Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing. Basic video, graphic design and photography skills desired.
Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and American Heart Association volunteers and staff.
Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.
Preferred qualifications include:
Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
Knowledge of basic fund-raising principles, practices, and techniques.
Knowledge of the Association’s mission and programs.
Compensation & Benefits
Expected pay range will be $60,720 to $78,980. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Location US-CA-La Jolla
Posted Date 2 months ago (1/25/2023 8:08 PM)
Requisition ID 2023-9985
Job Category Marketing, Communications & Public Relations
Position Type Full Time
Location: CA-La Jolla