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Job Information

American Heart Association Events Marketing Director in Oakland, California


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

The American Heart Association (AHA) has an excellent opportunity for an Events Marketing Director within our Western States Region based in Oakland, California.

Under broad supervision, responsible for the design, development and execution of events marketing and related projects that maximize opportunities to secure new business, retain and grow accounts and develop significant corporate relationships. Collaborates with internal and external partners on communications, events marketing, budget management and sponsorship deliverables.

The Events Marketing Director will be responsible for building a network of meaningful volunteer partnerships to advance the mission of the American Heart Association/American Stroke Association. Provide timely direction, framework, and resources to volunteers while at the same time relying on their expertise, abilities and willingness to leverage their networks to drive the goals of the organization. Share meaningful opportunities for volunteers so they can utilize their passion to further the mission of the organization. Give recognition to volunteers for their efforts to help ensure their success and drive satisfaction. Hold each other accountable, both volunteers and staff, while being accessible and build collaborative staff-volunteer partnerships that are based on a foundation of mutual trust. Create a collaborative environment where staff from various functions work together to achieve results across health, revenue, and volunteerism goals for the organization. Build and manage a portfolio of external creative resources/vendors as necessary.


Essential Job Duties

  • Designs, develops, implements, and evaluates marketing solutions for assigned events and sponsorship deliverables that drive revenue and brand recognition. In collaboration with internal partners, assesses desired objectives and designs and develops materials and presentations to meet those objectives in a compelling way.

  • Develops and produces presentations, concept briefs, advertising, videos, social media activation, sponsorship proposals and activation plans, materials and collateral, signage.

  • Serves as division lead for branding strategies and compliance related to special events.

  • In collaboration with internal partners, recruits, prepares and manages volunteer speakers. Prepares scripts for assigned speakers and events.

  • Manages and coordinates assigned projects, ensuring that all work products adhere to AHA policies and guidelines. Coordinates resources and communication to ensure that all internal and external stakeholders are informed and involved as needed for optimal achievement of project deliverables.

  • Develops schedule, plans strategy, and executes against timeline for meeting deadlines. Develops staffing plans and writes staffing guides for assigned events.

  • Develops, tracks, and adheres to event budget.

  • Continuously aligns priorities with broader division and affiliate goals and regularly communicates progress towards objectives with direct reports, peers, and management.

  • Ensures accuracy and adherence to current policies and practices of the AHA as they relate to fiscal and event financials.

Want to help get your resume to the top? Take a look at the experience we require:


Minimum five (5) years’ experience with:

  • Demonstrated track record in events-based marketing and communications

  • Demonstrated ability to organize and manage multiple projects, prioritize tasks, and meet deadlines with proactive communication, thorough planning and execution and allocating/providing resources, additional support or training.

  • Highly effective interpersonal and communication skills. Ability to consistently maintain a professional, calm and friendly manner in creating positive customer experiences externally and internally.

  • Proven problem-solving skills with the ability to identify potential issues that may impact organizational productivity and/or compliance and address proactively and timely.

  • Effective project management and event management skills in a dynamic environment with multiple stakeholders.

  • Experience in positively managing change including anticipating and championing organizational change, creating contingency plans, proactively considering short-term and long-term impact.

  • Experience in negotiating services and managing service level agreements

  • Working knowledge of design software including Canva, Adobe InDesign

Here are some of the preferred skills we are looking for:

  • Bachelor’s degree may be preferred in supporting the required level of skill, knowledge and experience required.

  • Knowledge of the AHA’s standards and procedures.

  • Experience with sales or fundraising strategies

  • Experience managing staff and volunteers

So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke and other cardiovascular diseases?

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities.

Be sure to follow us on Twitter #TheAHALife

EOE Protected Veterans/Persons with Disabilities

Location US-CA-Oakland

Posted Date 2 weeks ago (1/5/2022 8:03 PM)

Requisition ID 2020-6359

Job Family Group Fundraising/Direct Sales

Job Category Marketing, Communications & Public Relations

Location: Oakland, CA