American Heart Association Marketing and Communication Professional - Greater Bay Area in Oakland, California
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
At the American Heart Association, you can be part of a winning team to create marketing communication campaigns that make significant community impact and help create a healthier generation.
We currently have aprimeopportunity for a Marketing and Communication Director on our Bay Area Team . TheTeamis the #2revenue-generatorin the nation and poised tobe #1. In thepast fewyears,theTeamhas tripled newdollargrowth and is on track to raise $20Mby 2020.The Director, with the guidance of the Senior Director, will focus on implementing marketing,communications, social media and public relationsby:
Raising our profile via traditional and digital media positioning, including graphic design and video production
Creating comprehensive and distinctive marketing campaigns
Elevating our brand and visibility as an engaged community stakeholder
Essential Job Duties:
Pitches “big picture” stories focusing on hard news and research
Seeks, cultivates and maintain regional media relationships with traditional and emerging media
Develops and oversees implementation of the Communications and Marketing Plans, including cause sponsorship activation, for assigned territory and serves as communications and marketing consultant to staff and volunteers
Identifies and secures formal media partnerships for various events, campaign and cause initiatives
Executes social media plans and campaigns and stays informed of latest trends
Research and prepares media and background materials to support American Heart Association policy issues
Recruits, trains and manages volunteers for media spokespersons and human interest stories
Maintains the integrity of the brand and identity of the American Heart Association
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor's degree in related field
3-5 years experience in the communications, marketing or journalism field
Knowledge of a variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing
Knowledge and experience with the fundatmentals of multiple disciples including the principles and ethics of public relations, promotion, marketing, business communication, strategic planning and budgeting
Demonstrated excellence in both written and oral communication skills (i.e. news, business and persuasive writing, and one-on-one and group communication)
Ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure with minimal supervision
Strong negotiation, collaboration, time management, organization and interpersonal skills
Ability and willingness to travel as necessary within the assigned territory and work evenings/weekends as needed, including occasional overnight business trips
Here are some of the preferred skills we are looking for:
Experience with the American Heart Association or similar nonprofit organization
Basic video, graphic design and photography skills
Cause-level sponsorship activation
Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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Job Family Group Marketing & Communications
Job Category Marketing/Communications