American Heart Association Marketing and Communication Professional - Greater Bay Area in Oakland, California

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

At the American Heart Association, you can be part of a winning team to create marketing communication campaigns that make significant community impact and help create a healthier generation.

Responsibilities

We currently have aprimeopportunity for a Marketing and Communication Director on our Bay Area Team . TheTeamis the #2revenue-generatorin the nation and poised tobe #1. In thepast fewyears,theTeamhas tripled newdollargrowth and is on track to raise $20Mby 2020.The Director, with the guidance of the Senior Director, will focus on implementing marketing,communications, social media and public relationsby:

  • Raising our profile via traditional and digital media positioning, including graphic design and video production

  • Creating comprehensive and distinctive marketing campaigns

  • Elevating our brand and visibility as an engaged community stakeholder

Essential Job Duties:

  • Pitches “big picture” stories focusing on hard news and research

  • Seeks, cultivates and maintain regional media relationships with traditional and emerging media

  • Develops and oversees implementation of the Communications and Marketing Plans, including cause sponsorship activation, for assigned territory and serves as communications and marketing consultant to staff and volunteers

  • Identifies and secures formal media partnerships for various events, campaign and cause initiatives

  • Executes social media plans and campaigns and stays informed of latest trends

  • Research and prepares media and background materials to support American Heart Association policy issues

  • Recruits, trains and manages volunteers for media spokespersons and human interest stories

  • Maintains the integrity of the brand and identity of the American Heart Association

Qualifications

Want to help get your resume to the top? Take a look at the experience we require:

  • Bachelor's degree in related field

  • 3-5 years experience in the communications, marketing or journalism field

  • Knowledge of a variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing

  • Knowledge and experience with the fundatmentals of multiple disciples including the principles and ethics of public relations, promotion, marketing, business communication, strategic planning and budgeting

  • Demonstrated excellence in both written and oral communication skills (i.e. news, business and persuasive writing, and one-on-one and group communication)

  • Ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure with minimal supervision

  • Strong negotiation, collaboration, time management, organization and interpersonal skills

  • Ability and willingness to travel as necessary within the assigned territory and work evenings/weekends as needed, including occasional overnight business trips

Here are some of the preferred skills we are looking for:

  • Experience with the American Heart Association or similar nonprofit organization

  • Basic video, graphic design and photography skills

  • Cause-level sponsorship activation

  • Volunteer management

Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Job Family Group Marketing & Communications

Job Category Marketing/Communications