American Heart Association Digital Strategies Director in Philadelphia, Pennsylvania

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

We have an excellent opportunity for a Digital Strategies Director for our five state Great Rivers Affiliate (serving DE, KY, OH, PA and WV), based in our Philadelphia office.TheDigital Strategies Director, under the supervision of the Vice President of Marketing and Communications,is held accountable for developing an overall external marketing and communications strategy utilizing digital communications and emerging media; as well as, developing an affiliate web presence plan that drives traffic to and promotes usage of the American Heart Association/American Stroke Association websites and local event cause pages.

Responsibilities

  • Oversee the affiliate graphic designer

  • Prepare and maintain regular monitoring and measurement reports including local page traffic, current content audit results and best practices and ideas.

  • Participation in monthly National Center/Affiliate web team calls.

  • Update affiliate web pages to maximize exposure for national/local sponsors of special events (Heart Walks, Heart Balls, etc.) and causes (Go Red For Women and Together to End Stroke).

  • Ensures designated push e-mails are distributed in accordance with timelines, with use of appropriate logos, recognition and proclaimers.

  • Create digital media sponsorhip packages including activation plans

  • In collaboration with the Marketing & Communications team, Internal Communications team, Customer Strategies, Corporate Relations and other Health Strategies staff, create a plan for proactive, electronic-based message campaigns in support of affiliate/local cause and fundraising initiatives and other health initiatives and oversee the integration of mission in to all external communications and Web platforms.

  • In concert with regional Marketing and Communications staff, develop and execute digital communications strategies that support the AHA’s causes, local programs and other activities supported by Marketing and Communications. This would include, but not be limited to, use of Social Media, blogs and wikis.

  • Serve as a resource for graphic design needs on an as-needed basis as well as video editing and development utilizing desktop video programs.

  • Collateral Design and Production – Produces collateral items at appropriate standards for in-house and professional printing, including the design, layout and approval process. Collateral includes items such as invitations, programs, signage, video, digital pieces and materials promoting AHA health initiatives.

  • Presentations – Assists with design and editing of PowerPoint and other presentation materials for staff events as needed.

  • Effectively manages and completes projects accurately within established deadlines. Proficient with Creative Suite. Experience with printing process, including evaluating bids.

  • Web administration – Coordinates design and layout changes, content updates and document uploads for local pages of the national website.

  • Branding – Ensures proper use of the various AHA logos, program and event logos, and lock-ups as well as reviewing sponsor provided content to ensure it meets best practices, internal guidelines and print specifications.

  • Research and make recommendations regarding the use of digital media, including social media, blogs, wikis, streaming video, etc.

  • The position would also be responsible for keeping the Marketing & Communications team informed as to the latest developments in Digital Media, as well as measurements.

Qualifications

  • Bachelor’s degree from an accredited university preferred in areas of Marketing, Communications, Public Health, Health Education, Graphic Design, Web design or related discipline preferred. College coursework combined with related experience may be substituted for a degree. (Related experience may be substituted as follows: 1 ½ years of experience equates to 1 full time year of higher education.)

  • Must have at least – 3 years of experience or in a non-profit organization in a similar capacity. This experience may also count towards satisfying this position’s educational requirement.

  • Strong integrated marketing skills with strong writing/editing ability and proven skill with social media, web platforms/web tools.

  • Graphic design skills and proficient in Adobe Creative Suite.

  • Knowledge of viral marketing. Ability to implement marketing communications strategies in key markets.

  • Ability to manage local market alliances and sponsorships.

  • Demonstrated ability to work collaboratively with functions across the affiliate.

  • Experience working cross functionally to locally extend and implement affiliate strategies.

  • Demonstrated ability to productively participate in a multi-disciplinary team environment; works toward common goals.

  • Ability to tailor national marketing communications strategies to local market needs.

  • Understanding of working in collaboration with public relations function.

  • Strong negotiation skills.

  • Ability to achieve aggressive goals while working within affiliate deadlines; ability to multi-task.

  • Outstanding customer expertise, engagement, management, oral communication and negotiation skills. Relationship cultivation and account management skills.

  • Intellectual flexibility and the ability to learn and apply new skills quickly.

  • Ability to learn and follow the affiliate and AHA strategic plan.

  • Experience writing/editing, specifically writing for web.

  • Desire to learn and think creatively.

  • Ability to localize nationally developed programs to achieve organizational goals.

  • Knowledge of voluntary health organizations or nonprofit organizations.

  • The ability to travel up to 25% of the time within the five state territory and to National Center in Dallas for meetings, trainings and events, which may involve overnight stays and/or weekends.

Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Job Family Group Marketing & Communications

Job Category Marketing/Communications